NHS 'Open for business' campaign materials - UPDATED 01.05.2020
The coronavirus pandemic has resulted in a decrease in people accessing NHS services for a range of conditions that are not related to coronavirus.
This appears to be impacting: adults and children attending at A&E departments for urgent and emergency medical issues, including serious conditions such as stroke and heart attacks; cancer patients attending their ongoing treatments; and expectant mothers attending for regular scans.
The NHS ‘Open for business’ campaign has been created to help address this issue by giving people permission to access NHS services and reassuring them that they won’t be a burden on the NHS. The campaign title ‘open for business’ is not used within the campaign messages.
The overarching campaign will be supported by communications activity that will target specific patient groups with messages that are relevant to their situation and condition.
The aim of the NHS ‘Open for business’ campaign is to increase the number of people accessing NHS services for non-coronavirus medical issues when they have a medical need or have been instructed to.
Resources for download include:
Materials specifically related to the other phases of this activity can be found here.
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